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SBU CONSUMER SURVEY SEEKS TO GAUGE THE IMPORTANCE OF COST AND QUALITY WHEN CHOOSING HEALTH CARE

10/26/2007


STONY BROOK UNIVERSITY CONSUMER SURVEY SEEKS TO GAUGE THE IMPORTANCE OF COST AND QUALITY WHEN CHOOSING HEALTH CARE Data Gained Will Help Improve Quality of Services Offered by SBUMC Physicians STONY BROOK, N.Y., October 25, 2007 --

Researchers in the Department of Health Care Policy and Management at Stony Brook University want to know what aspects of health care are important to patients when choosing physicians and hospitals. The research study will evaluate consumer perceptions about the relative importance of cost and quality indicators when making choices. The study is being conducted using an on-line survey on the Stony Brook University Physicians website, www.stonybrookphysicians.com .

Many of the survey questions are related to how and why people choose a certain physician. Some questions center on how patients choose a physician based on medical scenarios, such as if they experienced a stroke and need to choose a neurologist. Answer options typically include choices based on: 1) Whether the physician participates in the patient's insurance plan; 2) What the cost would be for the service; 3) If the physician is recommended by a family member, friend, or another physician; or, 4) If the physician is a renowned expert yet does not participate in the patent's insurance plan.

The survey also assesses what information is taken into account when a patient chooses an insurance provider. Specific questions relate to care and insurance coverage specifically for women's health issues, men's health issues, and colonoscopy screening.

"We are trying to determine if "Gold Starring" and other physician rating systems developed by payers will influence patients with decision making," says Charles Kentros, Director of Managed Care, Clinical Practice Management Plan at Stony Brook. "This is particularly important for academic medical centers, which include high level specialists but also have a higher cost structure than community hospitals and private physicians."

Kentros is conducting the research with Lisa Benz Scott, Ph.D., Associate Dean for Research, Department of Health Care Policy and Management, School of Health Technology and Management. The project is titled "A Consumer Survey to Assess the Perceived Influence of Quality Performance and Cost Rating on Selection of Providers."

For more information on the research and survey visit www.stonybrookphysicians.com or call (631) 444-7798.
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Stony Brook Medicine University Physicians provides marketing advice and consultation to the clinical Faculty associated with the University Faculty Practice Corporations (UFPCs). It does not provide medical care directly or indirectly nor does it oversee, direct, manage or supervise the medical care provided by any of the individual Practices. The individual Practices are responsible for the medical care each Practice provides to its patients. Please note that the Practices listed below are separate University Faculty Practice Corporations (UFPCs).